Vivienne Westwood Visual Portfolio & Campaign Report
A visual portfolio and brand campaign report for Vivienne Westwood. This project focuses on the creation of a new campaign utilizing a mood board, storyboard, and campaign report.
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
Mood Board
Mood Board featuring several pieces from Vivienne Westwood’s Spring-Summer 2020 Look Book, as well as some inspirational photos of Punk fashion, Camden, and Shoreditch.
Other featured elements include a Punk’s Not Dead patch, a concert ticket from Punk Rock band Sex Pistols, and the Camden Town underground sign post.
Storyboard
Attached is the storyboard for the intended campaign advertisement accompanying the proposed new campaign.
The story follows a woman who is tired with the monotony of her life. She finds inspiration from an outgoing young crowd that reminds her of her younger self. She is encouraged to be her authentic self despite the expectations of society, and have more fun through self expression in fashion.
In the final scene we see her leaving the Vivienne Westwood store in colorful and exciting clothes, feeling more like herself than she has in a long time.
Campaign Report
A full report which details the creative decisions that were made in the development of this campaign.